Born in Miami, niLuu is a luxury resortwear brand redefining silk dressing through a more conscious lens. Crafted from PETA-Approved Vegan Silk, our collections bring together fluid silhouettes, expressive prints, and effortless versatility—designed for days by the water, evenings away, and everywhere in between.
Rooted in the ease and energy of resort living, niLuu creates pieces that move seamlessly from destination to everyday. Each collection balances refined comfort with thoughtful craftsmanship, offering timeless silhouettes designed to be worn, traveled in, and returned to season after season.
An ode to founder Nilufer Bracco’s Turkish roots and the vibrant spirit of Miami, niLuu draws inspiration from art, nature, travel, and the rich visual cultures encountered along the way. Bold color, intricate storytelling, and considered details come together in pieces that celebrate individuality while honoring a more intentional approach to luxury.
ETHICALLY committed
EXCEPTIONALLY crafted.
EXCELLENTLY conveyed
ETERNALLY yours.
Beautiful silk-wear with a beautiful impact.
It all began after years of being on the inside of the fashion and design industry and developing a deep desire to pursue a more equitable take on the space. Combining my intuitive love for design and textiles with my long-held aspiration of healing our planet and uplifting the women of my native country, Turkey, niLuu was born. Inspired by the long days that turn into nights and the weekdays that turn into weekends, I design each ethereal pieces to effortlessly adapt to any and every occasion. Creating pieces with an impact beyond their aesthetic value is my favorite part of this journey and connecting with those who are equally as inspired and moved by the vision to champion a healthier fashion industry, keeps me going.
Thank you for being here.
With love,
A BRAND BUILT UPON values
INTENTION
From our print choices which are intended to transmit a message of positivity to our textiles and supply partners, thoughtfully selected based on responsible practices - a clear and conscious intention drives all of our decisions.
TRANSPARENCY
Sustainability is a journey not a destination-and well, an imperfect one at that. We promise to always share our journey with our community with clear communication of our accomplishments and equally, of our challenges, opportunities for improvement, and milestones.
COMMITMENT
We are 101 percent committed to our customers as well as the betterment of our practices and processes. We work tirelessly to listen to all of your feedback and requests and furthermore, to advance our social & environmental impact and we will always do so for niLuu’s lifetime.
RESPONSIBILITY
Fair wages, humane conditions, animal preservation, and earth-friendly practices are factors we take full responsibility for. Our fully traceable supply chain and strict standards foster an environment of health and security for our workers.