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    niLuu was founded on the belief that the future of the fashion industry should, and can, be more sustainable. We aspire to be part of the change, to be part of the push toward a brighter future: By 2030, we hope to see the majority of the world’s textile production be thoughtfully and sustainably produced, and free from animal cruelty.

    Of course, we know that the industry is a long way off. But we believe that the way for us (and others) to have a meaningful impact on the fashion industry is to create sustainable products that deliver a superior experience for our customers. We aspire to always produce beautifully thought-out, functional and exciting designs, as our way of supporting a more sustainable, and cruelty-free, tomorrow.


    1) Authenticity - We keep our word and deliver accordingly

    2) Excellence - We are in a constant pursuit of improvement to deliver the highest quality product

    3) Sustainability - We seek to do minimum harm; we believe in fair pay and long term partnerships. We give back and reject animal cruelty 

    4) Caring - We want to exceed customer, supplier, and collaborator expectations; while treating everyone with kindness