Celebrating International Women’s Day with Nilufer Bracco

Founder and Creative Director

Founder Nilufer Bracco Lounging in vegan silkwear

What inspired you to start this business?

The idea and inspiration to launch my silkwear brand came when I discovered this wonderful Certified Vegan alternative to traditional silk, with all the benefits of traditional silk but without its issues. It feels great; it's good for hair and skin; it is more breathable, longer lasting than animal derived silk; and it is sustainable and free of any animal cruelty. Putting it all together into a brand and company with a product line that I love but also that starts with sustainability as its core, is a dream come true.

What initiatives is your company undertaking to support and empower women in the workforce?

I have witnessed firsthand how the lack of financial independence can hinder a woman's ability to make decisions for her own well being and happiness. This is why I am committed to providing opportunities for women to be skilled, capable, and self sufficient.

Before launching niLuu, I envisioned creating a business that would not only offer quality products to the market but also generate sustainable job opportunities for women in my homeland of Turkey. I understood that true empowerment comes from providing women with the means to support themselves financially, rather than relying on charity. In building niLuu, I have prioritized working with suppliers and partners who share my commitment to fair labor practices and gender equality. By collaborating with organizations that empower women, such as the woman-led Atelier Serra Serra, I aim to create a supportive and inclusive environment where women can thrive and contribute their skills to our brand. Both in Turkey and Miami, I have strived to create a workplace where gender does not limit one's potential. By focusing on meritocracy and skills, rather than gender, I have assembled a team of talented individuals who bring diverse perspectives to our work at niLuu. I firmly believe that when women are given equal opportunities to showcase their talents, we all benefit from their unique contributions.

As a leader, I am dedicated to championing women's rights and creating a more inclusive and empowering environment for all. I believe that every woman should have the opportunity to pursue her dreams and fulfill her potential, irrespective of where she comes from or what challenges she may face. By pushing for gender equality and empowering women in both the workplace and society at large, I hope to inspire positive change and pave the way for a more equitable future.

Founder Nilufer Bracco in Serengeti Collection

What advice do you have for aspiring female entrepreneurs?

There is a side of me that still thinks I know so little about being an entrepreneur that I can't quite see how I could help. But perhaps this is exactly the message I would want to give: know that, while you probably feel that you know nothing, you know a lot and more than every other entrepreneur out there (man or woman) feels exactly the same. Never stop learning. Never compromise your vision and your quality - listen to constructive criticism but if you disagree, then stick to your vision; you know more about your business than anyone opining on it. Listen, listen, listen but draw your own conclusions - write what you learned and occasionally look at that to keep you on track. Last, have fun and do good.

What are your plans for 2024?

For 2024, niLuu has a clear vision and ambitious plans that revolve around sustainability, innovation, education, and product expansion. We remain committed to our values of sustainability and animal welfare, ensuring responsible sourcing and minimal environmental impact. Leading the industry and setting new standards is a priority for niLuu. We will continuously improve our products, making them even more sustainable and innovative. Educating our audience about sustainable fashion and conscious consumerism is essential. We will actively engage with our customers through social media, blogs, and collaborations, raising awareness and providing insights into sustainable living.

In 2024, niLuu has ambitious plans to expand our product offering and cater to various aspects of our customers' lives. We will introduce sustainable Cupro blend athleisure wear, eco-friendly home decor including tablecloths and napkins, handcrafted porcelain plates, and upholstered furniture, all designed to uphold our core values of sustainability and animal welfare. Together, these products will provide a holistic and conscious living experience, combining fashion, home decor, and functional art. Overall, niLuu's plans for 2024 focus on maintaining our sustainability principles, educating our audience, and expanding our product range while keeping our core values intact. By doing so, we aim to create a positive impact and contribute to a more sustainable future for the fashion industry.

Founder Nilufer Bracco in Serengeti Collection

What is your favorite outfit in this collection?

I absolutely adore the jumpsuit from the SS24 Serengeti collection. As a fan of jumpsuits in general, I'm thrilled to introduce my very own version this season. The niLuu Serengeti jumpsuit is designed to be oversized, giving it a touch of contemporary flair. Its versatility is unmatched - perfect for wearing casually during the day with a pair of comfy sneakers, or effortlessly dressing it up in the evening with a stylish pair of high heel sandals for a special dinner or occasion. The jumpsuit is available in two stunning options: a 100% Cupro solid mocha color, offering a timeless and elegant look, or the new jungle print in our innovative linen blend fabric, which adds a unique and eye-catching spin to the piece. No matter which version you choose, this jumpsuit will undoubtedly elevate your style and leave you feeling both chic and confident.

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